With over two decades of experience, I have established myself as one of the leading names in digital transformation in Brazil. Co-founder of the Digital Transformation Institute (ITD), I have led projects that have redefined digital sales strategies for B2B, B2C and D2C, working with major brands such as TOTVS, VTEX and RedeHost.

Recognized by the Digitalks/Abradi Award and finalist in several editions, I have impacted over 10 thousand professionals with lectures, mentoring and articles.

My career is marked by innovation and the use of artificial intelligence as a lever to remodel e-commerce, making it more inclusive and efficient. In addition, I am passionate about human development and believe that digital commerce can be a transformative force, promoting equity and connectivity on a global scale.