Senior executive with broad strategic vision and a career developed in multinational consumer goods companies, such as Faber-Castell and BAT (British American Tobacco) and large national companies such as Soprano, working in leadership positions of large, highly engaged and multidisciplinary teams in the areas of sales throughout the country, trade marketing and development of new markets in online/offline channels.

With responsibility for the P&L of business units, he stands out for his communication and negotiation skills and strong relationships with various stakeholders and other areas in the company. He focuses on results, formulating strategies, developing and executing projects, customer experience, consumer activation events (on-premise), media planning and direct marketing.

Over the past 8 years, completing his experience, he has led fronts and initiatives for the Development and Management of New Businesses via channels and partnerships with strategic innovation and based on digital transformation, including management of E-commerce, Market Places and Shopper Insights.